“Your coaching gave us the right push in several areas and helped us move in directions that may not always be comfortable, but are clearly important for BrizoIT's growth.”
Advisory for Atlassian Partners
Advice from the people who built the Atlassian ecosystem.
Atlas Advantage is a specialised and independent advisory for Atlassian Solution and Marketplace Partners. We primarily work alongside founders and leadership teams on the decisions that shape the next planning horizon of their business, strategy, go-to-market, solutions, both within niches and at scale.
Book a free 60-min call
No pitch. Real advice. You leave with a next step.
40+ combined years in the Atlassian ecosystem
Building on Jira since 2001 (v0.x)
Created the Marketplace & the Developer Community
Connected hundreds of Atlassians & Partners
Founders
Two people. Every seat in the ecosystem.
Peter Van de Voorde
Ex-Atlassian · Founded the Developer Community
Solution Partner, Atlassian, Marketplace Partner, and community leader across 17+ years. Founded the Atlassian Developer Community, helped create the Marketplace Partner Advisory Council, and ran App Weeks and Atlas Camps that connected thousands of Atlassians and Partners around the world.
Dan Hardiker
Co-founded Adaptavist · Built the Marketplace
On Jira since 2001 (v0.x). Co-founded Adaptavist in 2005. Wrote the first non-Atlassian plugin. Won the first Codegeist by building the Plugin Exchange that became the Atlassian Marketplace. Founded the first Atlassian User Group.
Services
Four areas where the right call changes everything.
But the ground these services sit on is moving.
The shift no one can sit out
The partners of today won’t look like the partners of tomorrow.
And tomorrow, they’ll look far more alike than they do now.
DC and Connect are fading. Cloud changes how customers buy. AI is rewriting how apps and services get discovered. The lines between Solution Partner and Marketplace Partner are blurring into one thing: a partner who sells a solution. The question isn’t whether you change, it’s what you become, and whether you move before the market forces it. We help you survive today and pick the version of your business worth building toward.
Talk through where you’re headed →Why it works
Everything we do is built around what you need.
01
We start from your situation
Not a fixed menu. We meet your business where it actually is, then shape coaching, a workshop, or a bespoke program around the outcome that matters most.
02
We share what we know
Frameworks, mistakes, and the parts most consultancies keep behind a paywall. If something isn’t the right fit, you get a short, honest answer.
03
Value, for a fair price
You’ll always know the scope and what it’s worth before you commit. We scope to your need, from a quick review to a full program.
How we work with you
Three formats. One aim: the right decision, made faster.
Shape the work around your pace, your team, and the question you need answered.
01
Workshops
Focused, structured sessions that move your team from question to decision. We run future-strategy, go-to-market, solutioning, and scaling workshops that end with a concrete plan you can act on, not a slide deck that gets filed away.
02
Coaching
Ongoing 1-on-1 advisory for founders and leaders. Between the big decisions, we keep you accountable, pressure-test your thinking, and help you avoid the mistakes we’ve already seen play out across the ecosystem.
03
Bespoke Offerings
When your situation doesn’t fit a standard format, we build around it. A blended program, a hands-on engagement, or something entirely tailored — scoped to your need with clear scope and a fair price agreed before anything starts.
What could we do for you
Every partner climbs a different mountain.
No two partners are the same. Tell us where you are, and we'll chart the route we'd take with you.
Basecamp · 0% climbed
Before we set out
What's your company called?
Optional. We'll use it to personalise your expedition log.
Proof
In their words.
From the partners we work with.
Client references1/4
Beyond advisory
We don’t just advise the ecosystem. We help hold it together.
We help run The Harley Club, a neutral, open space for Atlassian Partners to connect, share, and find trusted support. It’s where the ecosystem we believe in actually happens, and it’s part of why partners trust us with the decisions that matter.
Learn about The Harley Club →