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Service 02
Rebuild marketing, sales, and partnerships for the customers of the future.
The campaigns and channels that used to convert in the Atlassian world stall when the ecosystem shifts, and it has. Atlassian is changing its marketing strategy, redefining who its customers are, and hiring its own sales teams. Your ICP, messages, and motion need to change with it. We help you find the right strategies to be successful in this new market.
The challenge
- —Marketing that used to work has quietly stopped converting.
- —The sales pipeline is drying up and old qualification no longer holds.
- —Partnerships feel like cold outreach and hope, not a real channel.
- —Pricing is set by habit, not by value or willingness-to-pay.
How we help
- —Marketing-strategy workshop: audit positioning, messaging, and funnel; redefine ICPs and value propositions for today's customers; refresh the channel mix; leave with a measurable 90-day execution plan.
- —Sales-strategy workshop: sharpen ICP and USP, rebuild top-of-funnel with partner co-selling, tighten discovery and proposals, and install a simple weekly pipeline cadence.
- —Partnership workshop: identify high-fit, non-conflicting partners, design win-win co-marketing offers, and set lightweight partner ops.
- —Pricing workshop: audit price vs. value, select the right model (tiered, usage, outcome-based), and validate willingness-to-pay.
- —Follow-up 1-on-1 coaching to keep your team accountable and on track between sessions.
What you walk away with
Updated ICPs and positioning, a refreshed channel, partnership, and pricing strategy, and a 90-day plan your team can run.
Scoped to you
We shape coaching, a workshop, or a bespoke program around your situation, and we’ll agree clear scope and a fair price before anything starts. No fixed menu.
Book a free 60-minute call →Related pillars
Service 01Strategy & FutureWhere should the business be in five years, and what has to be true to get there?Explore →Service 03Solutions & CloudWhat turns a product or service into a true ecosystem solution.Explore →Service 04Scale & OperationsThe org, rhythm, and data behind a partner business that compounds.Explore →