Giving Atlassian Partners an Advantage
You don’t have to take our advice, but some of the most successful Atlassian Partners do,
and it shows.
What do we do?
We support Atlassian Partners through our range of expert services & solutions, curated from over 50 years of accumulative Atlassian Ecosystem experience, crafted and distilled into targeted areas which every Atlassian Partner should be excelling in.
From pricing to marketing; business modelling to planning; community management to channel growth; we are here to give your business an advantage and accelerate your success.
Whether you’re a Solution Partner or a Marketplace Partner, whether you’re breaking new ground or a long established player, we have tailor made packages that are ready to get you to the next level.
Who are we?
Peter Van de Voorde
founder
Ex-Atlassian, Atlassian Developer Community Founder
Peter is a people person and relationship builder.
He’s great at seeing the big picture, coaching people, building communities, teambuilding, and outside the box thinking. His diverse skillset is ideal for any project that requires a holostic overview and deep understanding of the Atlassian ecosystem.
Peter has been a Solution Partner, an Atlassian, a Marketplace Partner, and a Community Leader. A recovering developer who has been in the Atlassian Ecosystem for over 17 years. He founded the Atlassian Developer Community, helped create the Marketplace Partner Advisory Council, ran App Weeks and Atlas Camps, and connected hundreds of Atlassians and Partners together.
He is the ideal generalist with Atlassian specialist skills you need to succeed.
Ask for: Community Strategy; Partnership Strategy; Marketing Strategy; Leadership Coaching; Ideation; Technical Challenges; Atlassian Translation;
Dan Hardiker
founder
Ex-Adaptavist Founder, Atlassian Marketplace Creator
Dan is a natural coach, mentor, and consultant, eager to hear people’s challenges and help identify the ways to improve their positions. Be it through standard practices, creative thinking, or mucking in and getting stuff done, Dan is invaluable in nearly every room.
Dan started using Jira 0.x back in 2001 and co-founded Adaptavist in 2005, creating a series of firsts. Created the first non-Atlassian plugin, was Winner of the first Codegeist competition by creating the Plugin Exchange (now Atlassian Marketplace), sold the first Commercial Plugin, founded the first Atlassian User Group (London), won the first Atlassian President’s Award for Technical Excellence, and so many more.
Ask for: Business Modelling & Strategy; Team Structure; Technology; Ecosystem Building; Creative Ideation;
How do we work?
We are passionate about each and every one of our partners.
With a key focus on individual success, we structure our offerings around your needs.
Heart of the Ecosystem
As founding members of the Atlassian Ecosystem, we see trust as the beating heart of any ecosystem.
We believe that this exemplifies itself in the following values:
Together
Working together to create a bigger & better ecosystem for all.
Open
Open to all shapes and sizes, open to new ideas, open hearts, and open minds.
People
People are the key to success, we are a people first business, create by people for people.
Surrounding us is the community between Atlassian and all the Atlassian Partners that provides the bedrock for working together:
Collaboration
Finding common interests that provide opportunities for collaboration.
Transparency
Sharing our non-competitive planning, knowledge, information and data.
Trust
Tackling the hard topics with honesty and candour, maintaining trust in good faith.
Our Products
We’re here to help you navigate your app and business with ease. Our products include personalized coaching, software solutions, and reviews tailored to your needs. Whether you’re looking to enhance your knowledge or optimize your tech, we’ve got you covered!
We have a wide range of services and solutions. We are commonly asked about these select ones:
We are here to review…
Pricing Review
We’ll help you analyse the different pricing models available.
- Pricing models (current and alternative)
- Market sizing
- Customer price sensitivity
- Business model integration
- Structural opportunities
Strategic Defence Review
How vulnerable are you to disruption?
The Atlassian Marketplace is vulnerable to clones from copycats and displacement by Atlassian. We’ll analyse your position in the market, your strengths and weaknesses and how to build a strong position while still being flexible to change if needed. We can also help improve your visibility to Atlassian and others defensively.
App Listing Review
We’ll analyse your app listing, ensure it follows best practices, meets current standards, and provide guidance on improving your app’s positioning within the marketplace.
- Ensure the language used is appropriate for your audience
- Develop a story to tell your customers what they are getting
- Tell your story visually through images and video
- Stand out from the competitive pack
- Content Accuracy & SEO
- Reviews and Ratings
App Portfolio Review
Assessing your portfolio of apps, we’ll help you understand where they compliment each other and work well together, in order to better understand where to invest and where to focus.
- What does the future look like for my apps?
- How do I combine different apps?
- Which apps do I stop investment in?
- What are the gaps in my apps offering?
- Which apps have overlapping functionality?
- Who are the different customers for my apps and is this aligned with my bigger business strategy?
We are here to coach…
Executive Coaching
Being near the top can be a lonely job, we’re here to be your coach and advisor helping you and your teams grow and be successful.
- What does leadership mean in my organisation?
- Do I have the right team to support our success?
- Am I spending my time in the right places?
- Are we building the right things?
- Where can I find peers to talk with?
- Where can I find training?
Business Strategy Coaching
We have all the knowledge and insights of the Marketplace, but are not limited by your company boundaries. Get some fresh ideas or eyes on your business strategy!
- Don’t have a clear business strategy?
- Don’t know how your business strategy connects down to implementation?
- Do you feel stuck with your current business strategy?
- Don’t know how to pull in your stakeholders?
- Struggling to align different business needs?
Community Strategy Coaching
The Atlassian Community can be a powerful partner, or maybe you’re thinking about building a customer community yourself. We’ll help you get your community strategy right for success. Remember: you only get one chance at a first impression.
- How do you engage in the online community as a partner?
- How do you engage with the Atlassian Creators?
- How do you support or run an Atlassian Community Event?
- Which events are there in the community that can help you as a partner?
- How can you use the community as a new long term channel of growth?
Marketing Strategy Coaching
Are you struggling to get traction with your marketing? Do you feel like none of your campaigns are making the impact you want? Use our unique experience and network to help you thrive.
- Campaigns aren’t making the hoped for impact.
- Everyone is doing the same thing.
- There is no overarching marketing strategy for the company, the app portfolio, and the different apps.
- Your marketing strategy isn’t connected to your business strategy or community strategy.
- Your customers don’t know your story or remember your brand
Don’t see what you’re looking for?
Get in Touch now!
Do you have any questions about how we work, do you need more information about our products or services?
Fill in the form and we’ll get back to you!
We are here to answer all of your questions.